The CRO Book. It’s Happening.

If you’ve been following me on Twitter, you will have seen my posts about the book progress.  For those of you who haven’t, let me catch you up.  I’m writing a book on all things Conversion Optimization.  Using my last few keynotes as a starting point, I’m dropping actionable truth-bombs on my future readers to help you stop running crummy tests and start producing results.

It seems my silly sense of humor has found its way in too.

Yep, I am 25 pages in and loving it.  I can’t wait for you to read it.

There’s a lot more coming so stay tuned and I will be posting updates and excerpts from the book as I go along.